Most apps make it easy to share assets and invite users via a array of platforms. However, with the use of Facebook, we were able to make contact invitation more intelligent. Through using Facebook we can see the connected friends whom has liked a post.
If this is a repeated occurrence, this creates a weak signal they may also have this as a common interest. Hence the 6Tribes user, upon wanting to share can have more intelligent invitee recommendations. The invitee then becomes more willing to join, as the content itself appears relevant to them.
Most apps make it easy to share assets and invite users via a array of platforms. However, with the use of Facebook, we were able to make contact invitation more intelligent. Through using Facebook we can see the connected friends whom has liked a post.
If this is a repeated occurrence, this creates a weak signal they may also have this as a common interest. Hence the 6Tribes user, upon wanting to share can have more intelligent invitee recommendations. The invitee then becomes more willing to join, as the content itself appears relevant to them.
Across apps that present recommendations, users are often intrigued as to why an item has been recommended, even furious if a recommendation is incorrect.
With Social DNA, we wanted to present users back their transformed data in a meaningful way hence did this via profile tags of their inferred interests. Users could then additionally delete and add tags, which allowed a feedback loop for algorithmic improvements.
