Use Cases

Delivery & rideshare

Track order status and see when the driver is near

Sports

Broadcast live, in-game scores and key plays, countdown to a game

Fintech & crypto

Follow gas fees, exchange rates, and stock prices, show trade and wallet updates

Fitness

Follow a group workout feed and leaderboard

Gaming

Share live events, challenges, and leaderboards

Travel

Track flight, train, or subway statuses and progress

Apps that use iOS Live Activities have 23.7% higher average 30-day retention rates.

– State of Engagement Report

Get your brand on the lock screen

Live Activities offer a unique proposition within the omni-channel space, by offering, real-time, at-a-glance app experiences visible on their iPhone lock screens and Dynamic Islands for up to 8 hours.

This makes them more dominant in users lives in comparison to more traditional message methods such as Email, or Push notifications.

Types of Live Activities

Event Based

We introduced an activity id which effectively allows a single API call to be made, to update millions of devices at once. This enables updates for live events, such as sports scores, broadening Apple’s design and intended use of Live Activities.

1-on-1 Live Activities

Introducing a series of engagement metrics in order for clients to understand their ROI of Live Activities.

Phased Rollout

Phase 1: Developer API and ADK

Getting developers to send Live Activities to single devices for personalization, and many devices to encompass large scale even updates.

Phase 2: Engagement Metrics

Introducing a series of engagement metrics in order for clients to understand their ROI of Live Activities.

Phase 3: Dashboard UX

Bringing the ability to create and send Live Activities from the OneSignal dashboard, allowing it to be positioned as a marketing channel.

Real-time Updates

OneSignal is the best at high-speed message delivery, providing unmatched low latency that outperforms the complex, time-consuming notification systems customers attempt to build on their own.

As a result, OneSignal is uniquely positioned to provide great real-time updates to power live activities.

Pricing and Entitlements

Designed the pricing model for Live Activities to balance accessibility for developers with scalability for enterprise customers. By aligning the model with the company’s subscription goals and enterprise packaging strategy, I ensured that developers could easily try out the feature while also making it a valuable offering for larger businesses.

GTM

Given this was a new message area, I led a mix of webinars, community engagement, and early access programs, partnering with Sales and Marketing teams. Additionally, we leveraged strategic partnerships with Apple, NFL, MLB and other mobile-first companies.

Product Hunt Release

View Documentation

Ruby led us to victory with Live Activities. She was at the helm from beginning to end planning, communicating and delegating.

Ruby took into account input from all angles got everyone on the same page, made a plan and followed it through to a prompt delivery.  

– Review feedback, OneSignal colleague

Provided the key communication channel for the NFL’s Superbowl 2023 & 2024.

Positioned Live Activities to be a key in-demand feature to all large enterprise clients.

$500k

Provided the key communication channel for the NFL’s Superbowl 2023 & 2024.

Positioned Live Activities to be a key in-demand feature to all large enterprise clients.

Increase SS Paid User Base

Introduced a Self-Serve of Live Activities

First to market

Ensuring OneSignal continues leading in Push, above and beyond competitors such as Braze and Airship.

1.8m users

Empowering the community of 1.8M+ developers

What You Need to Know About this Valuable Engagement Tool

Watch our conversation about Apple’s new Live Activities functionality that rolled out with iOS 16.1

Introducing Live Activities