Enterprise Notifications

Notifications provides the centralized location for all app communication through notifications and alerts, as part of the OpenFin OS suite. Primarily used for Investment bankers, needing to handle high volumes of real-time critical alerts.

Design
Product
Strategy

Existing Challenges

Non-Cloud Based Communication

Investment banks require high levels of security, and generally reject notions of cloud based data services, incl. third party notification services.

Latency

Banks often require low latency notifications, to ensure real-time information is immediately actionable, such as stock market changes.

Expansion beyond Financial Services

OpenFin has expanded its offerings to sectors beyond financial services, including government applications. This diversification introduces challenges in adapting their platform to meet the specific needs and security requirements of these new sectors.

Goals

Product Expansion

Notifications were in high-demand with our clients. Providing notifications fitted in well with our longer term strategy of providing an operating system for Enterprises.

Whitelabelling

All banks want a branded white-labelled OS experience, where they can control and monitor the communications of users and applications.

User Experience and Application Interoperability

Ensuring that applications from various vendors work together smoothly is crucial for delivering a cohesive user experience.

Feature Summary

Personalized

Allow end-users to curate and customizetheir notifications.

Unified Center

Bring notifications into a unified experience with a single notification center.

Actionable

Complete workflow tasks directly fromwithin a notification.

Easy Setup

Complete workflow tasks directly from within a notification.

Customization with Center Settings

In an investment bank, customizing and owning a notification center is crucial for maintaining a whitelabeled product, ensuring security, and managing deployment measures effectively.

By building an in-house solution, the bank can tailor notifications to align with its brand identity, providing a seamless and consistent client experience.

Actionable and High Priority Notifications

Actionable notifications outperform cloud-based systems by enabling direct engagement through inline text, surveys, and CTAs. They streamline workflows, enhance productivity, and improve security by keeping interactions within a controlled environment—ideal for industries like finance.

Search and Discovery

As the platform moves from being device centric, to focusing on users, it allows deeper audience analytics such as demographics, churn prediction, purchasing power and more.Through deeper audience analytics, we unlock the ability for better segmentation.

Vision

Embeddable

Allowing the notification center to become embeddable in a companion white-labelled browser application, providing a complete suite of Operating System tools.

Shortcuts

Leaning into the need for quick actions through use of keyboard strokes to dismiss and action notifications.