Connectifi

Transforming Enterprise Workflows with AI

How we built a natural language platform that revolutionized capital markets automation

2021-2023
0→1Product DeliveryPLGAI Workflow Innovation
Connectifi Cover

Trusted by Enterprise Leaders

Microsoft
Singletrack
JP Morgan
The Problem

Breaking Down the Barriers to Enterprise AI Adoption

Enterprises are rapidly deploying intelligent agents and applications to automate tasks, streamline workflows, and accelerate decision-making. But with every new tool introduced, the challenge of getting these systems to talk to each other—and to the humans who rely on them—grows exponentially. Interoperability becomes more than just data exchange; it demands agentic coordination, real-time context sharing, and the ability to loop humans into decisions at critical moments.

Historically, connecting an AI model to all these external sources has been a messy, ad-hoc affair. Developers had to write custom code or use specialized plugins for each data source or API. This made 'wire together' integrations brittle and hard to scale.

Enterprise Silos

Dozens of AI tools operating in isolation, creating exponential integration complexity with every new system added.

Understanding Mis-Match

Dozens of AI tools operating in isolation, creating exponential integration complexity with every new system added. Black-box AI decisions in critical operations, creating trust barriers and compliance risks in regulated industries.

Democratization Gap

Enterprises use 100+ tools but platforms support only a fraction. Every new SaaS tool requires a new connector, creating exponential complexity. Every workflow change required specialized engineers, creating bottlenecks and excluding business stakeholders.

The Solution

Reimagining Workflow Creation through Natural Language

We built an intelligent platform that transforms how enterprises create and manage AI workflows. By leveraging natural language processing and advanced agent orchestration, Connectifi enables business users to describe complex workflows in plain English and watch them come to life instantly. Our platform bridges the gap between human intent and technical execution, democratizing workflow automation for non-technical stakeholders while maintaining enterprise-grade security and compliance.

Context-Aware AI Orchestration

Built on ChatGPT with custom financial models for real-time context sharing and intelligent routing based on business patterns.

Human-in-the-Loop Architecture

Strategic checkpoints for critical decisions with seamless handoffs and complete audit trails for regulatory compliance.

Interoperability-First Design

Extended FDC3 standard for AI agents with universal intent system and cloud-native hybrid deployment support.

“Vibe Coding” Interface

Describe workflows in plain English and watch them materialize—no code required, instant preview and testing.

Deep Research & Analysis

Understanding the landscape of workflow automation and agentic systems

Agentic Architecture

Multi-Agent Orchestration

  • • Router Agent for request understanding
  • • Integration Agents for system interactions
  • • Validation Agent for compliance
  • • Learning Agent for improvement

LLM Capabilities

Universal Translation

  • • Natural language as universal API
  • • Zero-shot integration capabilities
  • • Semantic data transformation
  • • Intelligent schema mapping

Competitive Landscape Analysis

Connectifi
Enterprise + AI native architecture
Financial compliance & regulatory support
Human-in-the-loop decision making
Natural language workflow creation
Traditional
Wide connector ecosystem
No intelligence, rigid workflows
ZapierIFTTT
Enterprise
Robust & scalable
Complex, expensive, specialists needed
MuleSoft
AI-Enhanced
Natural language interfaces
Limited enterprise features
MuleSoft

Escalation Pattern

AI handles routine tasks, intelligently escalates exceptions to humans when confidence is low.

Augmentation Pattern

AI provides recommendations and analysis, humans make final decisions on critical actions.

Verification Pattern

AI executes workflows autonomously, humans validate critical steps for compliance.

Teaching Pattern

Humans correct AI decisions, system learns and improves future performance.

Key Features

Revolutionary AI Capabilities

See the breakthrough features that transformed enterprise workflow automation

Widgets

AI-Powered Workflow Assistant

Transforms natural language requirements into FDC3-compliant workflows. Bridges the communication gap between product owners and developers.

• Generates FDC3-compliant code snippets and sequence diagrams
• Enables human-in-the-loop workflows across applications
• Reduces development time through automated boilerplate generation
Read the announcement
Connectifi Templates Interface

Connectifi Templates

Pre-configured workflow templates with single-click setup. Accelerates development in financial services technology.

• Contact Management with fdc3.contact context integration
• Cross-device workflows for broadcast interactions
• Financial Management with ticker watchlists and charts
Learn about templates
Connectors

Connector Framework Innovation

Pioneered an approach to SaaS connectivity that predated modern solutions like Claude's connector directory.

• Directory to browse a curated collection of recommended tools
• Explore and try connectors with a single click
• Setup connectors in real-time with context
• Create your custom connector and application to join the ecosystem
Interactive Canvas Interface

Interactive Canvas

Visual workflow editor for data transformation and enrichment—predating similar tools from Anthropic (Artifacts) and OpenAI (Canvas).

• Visual data flow and transformation
• Attribute mapping visualization
• Real-time preview capabilities
• Direct comparison to Anthropic Artifacts and OpenAI Canvas
Widgets

Low Code Widgets

Embeddable AI components with context-aware UX that adapt dynamically, allowing any app to fetch cross-system data and embed AI agents.

• Context-aware UX that adapts dynamically
• Embedded AI agents deployable in any app
• Cross-application data fetching
• Human-in-the-loop decision facilitation
• No-code deployment for business users

Enterprise Security & Compliance

Bank-grade security with comprehensive audit trails and regulatory compliance for financial services.

• SOC 2 Type II compliance
• End-to-end encryption
• Comprehensive audit logging
The Strategic Journey

18 months from Concept to Enterprise Transformation

Phase 1: Foundation

FDC3 Interoperability

Built interoperability layer on FDC3 standard. Achieved instant compatibility with trading systems and early proof of concept with enterprise clients.

Phase 2: Democratization

Product-Led Growth

Pivoted to PLG model. Created self-serve onboarding and template marketplace, significantly increasing user acquisition velocity.

Phase 3: AI Revolution

Natural Language Engine

Launched AI-powered workflow assistant. Secured $3.4M seed funding and enterprise partnerships including JP Morgan, T.Rowe Price, and Singletrack.

Strategic Insights

The Future of AI Workflow Platforms

Key insights that will shape the next generation of enterprise AI automation, drawn from our experience building natural language workflows for capital markets.

JP MorganStreamlined post-trade processing across multiple systems
T.Rowe PriceAutomated compliance checks across portfolio management systems
SingletrackConnected disparate data sources for unified risk visualization
AI Agents Workflow

Natural Language is the New UI

The ability to describe intent in plain language democratizes automation. The next frontier isn't just understanding commands but understanding context, nuance, and business logic.

Interoperability Through Intelligence

Instead of building more connectors, build smarter agents that can understand and adapt to different data formats and protocols dynamically.

Trust Through Transparency

Enterprise AI adoption hinges on explainability. Every decision must be traceable, every action reversible, every output verifiable.

Hybrid Intelligence Architecture

The future isn't full automation but intelligent collaboration—AI handling complexity while humans provide judgment, creativity, and accountability.

Building the Next Generation of AI Workflows?

Learn how I can help your enterprise transform complex operations with intelligent workflow automation. From natural language interfaces to human-in-the-loop architectures—let's build AI systems that your teams will actually adopt.