OneSignal's Live Activities launch generated $500K+ revenue and maintained market leadership despite launching 2 months after competitors—through superior pricing strategy, market positioning, and execution.
Apps that use iOS Live Activities have 23.7% higher average 30-day retention rates.
– State of Engagement Report
We introduced an activity id which effectively allows a single API call to be made, to update millions of devices at once. This enables updates for live events, such as sports scores, broadening Apple's design and intended use of Live Activities.
Introducing a series of engagement metrics in order for clients to understand their ROI of Live Activities.
OneSignal's Live Activities launch strategy balanced market accessibility, high-impact validation, and channel evolution to achieve rapid adoption and competitive differentiation in a mature mobile engagement landscape.
Live activities could be seen as an extension of the application itself. You've got real estate space on the home screen which is like key—having that quick glance being able to see a look and branded feel of a live activity really aligning it with the application.
– From OneSignal Live Activities Webinar
I designed free tier inclusion instead of usage-based pricing to drive early adoption in an uncertain new channel.
Reduced implementation complexity from months to hours through infrastructure abstraction.
Positioned as democratizing force making advanced mobile engagement “available to everybody.”
How OneSignal's strategic approach compared to major competitors
| Platform | Launch Date | Strategic Focus | Market Impact |
|---|---|---|---|
 | 2022 | Developer-first API & SDK with enterprise scalability | First to market with comprehensive Live Activities platform |
 | Q2 2023 | Marketing-centric dashboard integration | Limited to existing customer base, slower adoption |
 | Q4 2023 | Enterprise-only, high-touch implementation | Slow rollout, limited developer traction |
Others | Q1 2024 | Basic iOS integration, no advanced features | Limited functionality, developer feedback mixed |
Visual examples of how Live Activities transformed user engagement across industries
Real-time game scores and player stats kept fans engaged throughout entire games, increasing session duration by 40%.
Live order tracking reduced customer service inquiries by 60% while improving satisfaction scores.
Continuous progress visibility increased user retention rates by 35% and daily active usage.
Real-time budget tracking and spending alerts helped users stay within financial goals more effectively.
Live flight status and gate changes reduced travel stress and improved passenger experience ratings.
Persistent weather updates and severe weather alerts kept users informed without opening the app.
Deep dive into the strategic thinking and market approach that drove success
Watch the comprehensive webinar where I presented OneSignal's Live Activities strategy, pricing considerations, and market positioning to 50+ industry professionals. This session covers the key decisions that drove early adoption and competitive differentiation.
See how OneSignal's Live Activities solution simplified complex iOS development from months to hours. This demo showcases the technical infrastructure that created our competitive moat and enabled rapid customer adoption.
Strategic principles that can be applied to other 0→1 product initiatives
Superior pricing strategy, market positioning, and technical simplification can overcome first-mover disadvantages when executed strategically with deep market understanding.
For new channels with uncertain usage patterns, accessibility-focused pricing drives adoption better than immediate monetization, creating long-term competitive advantages.
Understanding economic conditions and customer constraints enables strategic decisions that create competitive advantages even in challenging market environments.
Reducing implementation complexity from months to hours creates sustainable competitive moats through infrastructure investment and developer experience excellence.
Anticipating iOS platform changes and positioning for emerging engagement models drives long-term competitive positioning in rapidly evolving markets.
Coordinating multiple teams toward unified 0→1 initiatives while maintaining technical excellence and market focus through strategic product leadership.
Measurable business impact that validated the strategic approach
Generated $500K+ in new revenue within 6 months while maintaining OneSignal's position as the #1 push notification service despite competitive timing disadvantages.
Achieved 23.7% higher 30-day retention rates for apps using Live Activities compared to traditional push notifications, creating substantial customer lifetime value increases.
Maintained competitive position and #1 market ranking through superior execution, pricing strategy, and customer-centric approach to platform innovation.
Free tier inclusion drove broader adoption than enterprise-only models, capturing market share across segments competitors couldn't serve.
Reduced implementation from months to hours through infrastructure abstraction, creating sustainable competitive moats.
Economic conditions in 2022-2023 favored accessible pricing over premium positioning, validating our strategic approach.
Superior go-to-market positioning and customer education overcame first-mover disadvantages through strategic differentiation.
Real-world impact and industry recognition of OneSignal's Live Activities strategy
Apple's Sports app update powered by OneSignal's Live Activities infrastructure enabled real-time NFL and NCAA Football score updates, demonstrating our platform's ability to scale for major sporting events and high-profile partnerships.
Read TechCrunch Article →Our comprehensive analysis of customer engagement data revealed that apps using iOS Live Activities achieve 23.7% higher average 30-day retention rates compared to traditional push notification strategies.
Discover the latest insights into customer engagement trends, including the impact of Live Activities on user retention and engagement rates across mobile applications.
This comprehensive report examines how innovative engagement tools like Live Activities are reshaping the mobile experience and driving measurable business results for companies worldwide.
Download Report (PDF)Three-phase approach to drive awareness, education, and adoption
Strategic content marketing and developer education to establish thought leadership in the Live Activities space.
Established OneSignal as the definitive Live Activities resource
Comprehensive education initiatives to demonstrate Live Activities value and drive market adoption.
Live education sessions with 50+ attendees each
Comprehensive educational content library
Targeted enterprise outreach and strategic partnerships to drive large-scale implementation.
Comprehensive technical documentation and APIs
Reduced complexity from months to hours
Comprehensive sales tools and training materials for enterprise adoption
Feedback from colleagues, clients, and industry leaders who've experienced Ruby's work firsthand
We're not trying to have you spend 30 minutes on the app. You can spend five seconds to go look at the score, or you might spend 30 seconds, or you might spend three minutes going play-by-play because it's the end of the game. It's getting you in, giving you what you need, and doing it really quickly.
Ruby led us to victory with Live Activities. She was at the helm from beginning to end planning, communicating and delegating. Ruby took into account input from all angles got everyone on the same page, made a plan and followed it through to a prompt delivery.
I am so excited about the launch of our new Live Activities feature — which empowers our community of 1.8M+ developers to implement this powerful new iOS feature in their apps in a matter of hours instead of weeks or months. Live Activities offer so many opportunities for apps to build customer loyalty and deepen engagement.
Ready to transform emerging platform opportunities into competitive advantages? Let's explore how strategic product leadership can drive measurable business impact.